10 Body Products ELLE Editors Love Right Now
Our 2025 Future of Beauty Award winners, right this way.
Does your body deserve a serum? Or a pimple patch? Or a hyper-luxe fragrance? We certainly think so. As body care becomes more and more popular, there’s been a deluge of new products. A few of them feel groundbreaking—like Rare Beauty’s new accessible scent, made with mobility issues in mind, or sex-positive brand Mienne’s body serum, which has aphrodisiac ingredients to enhance your experience while smoothing your skin.
For ELLE’s 2025 Future of Beauty Awards, we tested body lotions, serums, deodorants, and perfumes to find 10 game changers. Keep reading for commentary from ELLE editors who vigorously tested each one.
Best Body Milk:
With antioxidants, hyaluronic acid, and collagen, this firming formula targets loss of skin elasticity. The lightweight, velvety cream glides effortlessly on the skin to hydrate for a plump, smooth finish, leaving behind a scent of bergamot, sweet orange, and rosemary. Our tester notes that the cream felt luxurious on her skin and was a great moisturizer to use before applying oils: “I usually lean towards thicker formulas to quench my dry skin, but the texture of this milk is somewhere in between a lotion and a serum, and still gives me the hydration I crave.”
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