February’s 21 Most Exciting Beauty Launches, According To Our Editors

Although it’s the shortest month, February has made itself known — at least from a beauty standpoint. Some of the industry’s most popular brands launched products that are primed to become cult favorites, giving shoppers plenty to be excited about this winter (which is dragging).

There were hits in every category, from skin and body care to fragrance, hair, and makeup — so whatever you’re in the market for, you’re covered. For some teasers: To continue quelling cold weather skin woes, esthetician Sofie Pavitt introduced a decadent face cream (one that won’t break you out, mind you), while Philosophy came out with a concoction that truly keeps your hands moisturized all day long.

In the hair care realm, Oribe launched a spray-on scalp treatment that helps boost your hair’s overall density (both instantly and long-term) — a must-have for anyone dealing with thinning. And, according to one of Bustle’s beauty editors, the world’s best hair dryer has just hit the shelves — and it’s replaced her Dyson.

If you’re looking for a new scent, Kylie Cosmetics dropped another otherworldly-inspired fragrance — Cosmic 2.0 — and skin care brand U Beauty entered the category with a bang.

Here, a roundup of February 2025’s best beauty product launches, according to Bustle’s beauty team.

Link